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Wine hampers fans may have bought more products from Diageo
Published on 26/08/2010

Diageo wine sales have swelled by 20 per cent over the past 12 months, according to its global results, something which may interest luxury hamper fans.

Pre-tax profit increased to £2.2 million to the end of June 2010 compared with the previous figure of £1.99 million.

Chief executive of the firm Paul Walsh said the overall growth was driven by performance in developing sectors.

"In growing markets organic marketing spend was up 13 per cent in international and behind our leading brands especially Johnnie Walker, Smirnoff and Captain Morgan", Walsh added.

The rise in wine share for Diageo is thought to be led by Blossom Hill – which is often found in wine hampers - and innovation launches, especially in the grocery sector.

Earlier this week, in an article for Salon.com, Steven Kolpan recently suggested wine hamper fans host their own tasting sessions.

He explained the fun in carrying out such activities comes from the pleasure of discovering new varieties of the beverage and at home with friends could be the ideal setting to pursue such a pastime.

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