Wine hamper fans are savvier than ever before, one expert has observed.

Writing for the Toronto Sun, Christopher Waters said people are living in the "golden age" of wine because individuals can afford bottles from all over the world, while many of these often feature in luxury gift hampers

"I firmly believe that as our wine culture becomes more sophisticated, consumers will embrace more diversity and become more selective in their approach to shopping for wine," he added.

Mr Waters suggested the most popular beverages include tipples from popular wine regions such as, Barossa Shiraz, Marlborough Sauvignon Blanc and Mendoza Malbec.

However, the article explained many consumers often see price as the most important factor when it comes to picking a beverage.

A recent statement from Kenwood Vineyards advised people to pick a wine that matches the flavour of the food they are planning to consume.

It recommended individuals opt for a rich red when having roast beef or lamb.