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UK shoppers may research Christmas hampers this year
Published on 24/10/2011

People looking for gifts such as Christmas hampers this year will research their purchasing using the internet, recommendations from those they know and adverts before making a decision.

This is according to Kanter Media, which has found that the average Briton expects to spend £360 this year on festive gifts and 74 per cent plan to investigate items before shelling out money.

Many people will pay for presents such as Christmas hampers this month, with more than one in five (21 per cent) respondents to the poll saying they will complete their shopping in October.

According to the study, 49 per cent of those questioned will finish purchasing in November and just one per cent will leave buying until the last minute on Christmas Eve.

In related news, Christmas hampers could still form part of many people's spending this year, as a study by HSBC indicated gifts for immediate family will cost an average of £378 this year, with 20 per cent of respondents stating they expect to increase their budgets for 2011.

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