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Thorntons has re-launched its Classic Collection
Published on 17/08/2010

Thorntons has revamped its Classic Collection range, news which may interest gift hamper fans.

The Classic Collection - which often features in luxury gift hampers - is worth approximately £26.7 million to the company.

Sales and operations director at the company Barry Bloomer said the assortment was re-launched two years ago and this boosted sales and so the company felt it was a good time to refresh the series in order to keep consumer interest.

"We have built on the success of the current design, retaining the brand and brand colour cues and improved the imagery to ensure it has even stronger appetite appeal," he added.

The Classic Collection still contains popular sweets including strawberry velvet, coffee truffle and fudge, with a wrapped orange zest chocolate being one of the new varieties being introduced.

Earlier this week, an article in the Argus reported a chef in Brighton has put the taste of the seaside town into chocolate and created an exclusive range for guests staying at the Grand Hotel.
 


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