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Sales of rose 'have slowed down'
Published on 17/09/2010

Wine lovers have not been buying as many bottles of rose, one expert has indicated.

Figures from market analyst Nielsen revealed supermarkets have reported a significant drop in sales of the beverage during the last year, Decanter.com reports.

Speaking at the annual Wine and Spirit Trade Association in London, Nielsen's Stewart Blunt noted the slowdown in sales started back in 2003 and has been on a downward trend ever since.

"The market for rose has slowed down but people are not switching their preference to red or white wine," he added.

Mr Blunt remarked the economic downturn appears to have had an effect on all wine sales and not just rose.

However, he does not think the fact the average price of a bottle of rose has risen by 15p has contributed to the decline in demand.

Earlier this week, independent wine maker Caviste won the Regional Merchant of the Year Award at the International Wine Challenge.

Caviste sells a wide range of wines - some of which often feature in luxury gift hampers - and the judges made their decisions based on its wine list, store layout and customer service.

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