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Quality of Italian wine expected to improve
Published on 15/09/2010

Italian wine volumes have fallen slightly this year, but the quality is expected to improve, research has indicated.

According to ISMEA, wine output from the European country will drop by one per cent to around 4.5 billion litres over the course of 2010, Reuters reports.

The industry body claimed the wine - which is often found in luxury gift hampers - will be better than usual, but this will depend on the last 20 to 25 days of harvesting.

Volumes are lower because Italian winemakers applied for a scheme to get cash subsidies to help with the removal of more than 10,000 hectares of vines, following the 11,571 hectares that were dug up in 2009.

The initiative was introduced in August 2008 in a bid to drain Europe's wine lakes by offering farmers cash for digging up vines to reduce output.

Wines of Argentina recently announced it has revamped its branding in a bid to boost the appeal of its products.

The new campaign, entitled A Story in the Making, uses iconic imagery of the South American nation, Harpers Wines and Spirits reported.

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