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The Hinckley Times and the Heart of England Co-operative Society's annual Pamper with a Hamper campaign has returned for its ninth year.
There are 35 Christmas gift baskets to give away to people aged over 65, with the parcels featuring a variety of culinary treats.
Editor of the Hinckley Times Simon Holden commented: "Pamper with a Hamper can make Christmas that little bit more special for loved ones, friends and neighbours."
Individuals are invited to nominate people they think deserve to win a pamper hamper and can do so by filling in form featured on page six of the weekly newspaper.
Pamper with a Hamper is one of 3,250 initiatives supported by the Helping Hearts Award scheme, with more than £686,000 pledged to Heart of England Co-operative Society's campaign since its launch.
The scheme is being supported by business-to-business express deliverer TNT, which moves in excess of 50 million items per year.
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