Fans of gift hampers might be interested to learn that an artist has created a giant Easter egg - made of cheese.

Food sculptor Prudence Staite has created the dairy produce-based memento, which has been unveiled in London's Battersea Park, thisisgloucestershire.co.uk reports.

The 7ft high Cheester Chegg has been produced by the Tewkesbury resident to kick-start Cathedral City's Chegg campaign.

It was constructed using over 300kg and 13 layers of the foodstuff, with Easter-themed decorations added to the outside.

Ms Staite said: "It's been really fun to make and it looks fantastic - and, of course, we've had the odd nibble along the way."

The company has vowed to put Cheester Cheggs into production if 10,000 fans get behind the venture on social networking site Facebook.

Earlier in the week, it was revealed that the region of Eltham in New Zealand had held its first annual cheese-chasing competition - which passed with participants picking up no serious injuries.