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Hamper gifts could be the perfect purchase for all seasons
Published on 21/12/2011

Hamper gifts may continue to be bought online even on Christmas Day as shoppers look set to increase the amount of money they spend on the internet over the festive period.

New figures from ecommerce industry analyst IMRG show people in the UK are enthralled with online shopping and will spend over £186.4 million on Christmas Day and almost double that on Boxing Day.

These figures represent a 12 per cent rise from the corresponding dates in 2010.

The group explained that as more people spend increasingly large proportions of their time on social networking sites it is only natural for ecommerce to grow.

It would be fairly simple for a computer user to be reminded on Facebook of a friend's birthday and then a couple of clicks later they may have secured delivery of a birthday hamper for them, for instance.

This comes after the analyst found that the amount of online shopping activity via mobile phones is expected to double from 3.3 per cent to 6.6 per cent by 2013.


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