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French wines fall out of favour
Published on 15/10/2012

The historic trend for Brits using France as their main source for wine has fallen considerably in recent years, according to one expert.

Wine writer and consultant Natasha Hughes explained how the nation is "suffering quite badly" due to the euro exchange rate reaching an all-time low.

According to the specialist, this means wine produced in France is particularly expensive for Brits, especially with the addition of extra taxes and a high level of VAT.

"The average price for a bottle of wine in this country is under five pounds and that is not a feasible target price for most producers in France to work to," Ms Hughes remarked.

It was suggested that there is pressure on French producers from big retailers and supermarkets to keep prices low, but that this is unlikely to continue in the near future, as growers cannot make a reasonable profit if the low costs are maintained.

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