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Christmas hamper fans may want to stock up now
Published on 11/08/2010

High street retailers will get their Christmas stock out even earlier this year because of mixed messages about the economy, it has been suggested.

A survey by PricewaterhouseCoopers (PwC) revealed many outlets - which may include those who sell Christmas hampers - are currently preparing to get their festive products on the shelves as soon as possible to take advantage of customers and their spending.

It is thought many do not want to risk being caught out by potential dips in consumer confidence.

Retail Partner at PwC Andy Lyon said many shop owners in Christmas 2008 were left with products they could not sell.

"In 2009, they stocked more conservatively and this paid off with an improvement in profitability and they are expected to take a similar approach this year," he added.

Individuals planning to buy a luxury gift hamper as a Christmas present for a loved one may want to act now, after it was recently revealed the price of ingredients found in Christmas puddings has increased by 64 per cent.

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