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Champagne sales 'hit record highs'
Published on 07/11/2012

Sales of premium champagnes are hitting record highs following a three-year lull, according to the latest industry figures.

The Daily Mail suggests the recent surge in people splashing out on bottles of bubbly may indicate the economy is bouncing back in the UK.

According to Richard Brierley of Vanquish Wine, demand has soared to the point where companies almost cannot keep up.

"I think a glass or bottle of champagne is an affordable luxury that people are willing to have as a treat," he stated.

A summer of sporting events including Wimbledon and the London Olympics, as well as the Diamond Jubilee celebrations may have helped boost the sales of hampers filled with champagne, as Brits looked to toast to the nation.

However, wine expert Jancis Robinson claimed that despite a boost in sales, the industry should remain cautious, as the market is merely bouncing back slightly from all the "doom and gloom".


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