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Brits 'need to improve food knowledge'
Published on 03/01/2013

The majority of British consumers are oblivious to the content of salt, sugar and saturated fat found in their favourite treats.

According to a survey commissioned by the Department of Health's Change4Life project, 77 per cent of Britons have no idea about the unhealthy nature of these products, with over four in five unaware that a ham and cheese sandwich contains more salt than a packet of ready salted crisps.

In addition, less than one in 100 individuals could answer 12 questions in a food IQ test correctly and nearly two-thirds of people quizzed do not know the daily salt limit is one teaspoon.

Celebrity chef Ainsley Harriott is the campaign ambassador for Change4Life and he said it is vital that Britons know what "hidden nasties" lurk in food.

He stated: "There are simple changes you can make which will help: try to prepare food at home, cut down on saturated fat [and] swap high sugar options for lower ones," adding shoppers should also check food labels.

The recommended daily amount for saturated fat is 30g for men and 20g for women, while for sugars it is 90g.

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