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Almost 1.5m Brits to hit online sales on Christmas Day
Published on 24/12/2012

Nearly 1.5 million consumers are expected to begin shopping online for sales as soon as reductions are made on Christmas Day.

According to a survey of 2,000 adults, searches for cut-price goods are predicted to peak between 13:00 and 14:00 GMT tomorrow (December 25th), the Telegraph reports.

Indeed, Amazon.co.uk - which is due to begin rolling out discounts at 09:00 - revealed its Christmas Day sales have more than doubled over the last five years, with tomorrow due to be "our biggest day of the year for MP3 and Kindle Book downloads as many people are buying content for their new devices".

Other companies planning to drive forward the online rush for cheaper products include John Lewis, Halfords, Marks and Spencer and House of Fraser, as sales for these online stores commence either tonight or tomorrow.

In 2011, Brits shelled out a whopping £235 million over the internet on Christmas Day, marking a 17 per cent rise on the previous year.

Meanwhile, high street spending has also increased in 2012, as the Daily Mail reports mothers around the country are making last-minute dashes for festive groceries and gifts.

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